Cover Letter to Denelle Yoga

To Whom It May Concern:

If 2015 was a year of failures, disappointments and defeat, 2016 must be my year of successes, acceptance and accomplishment. Today, I stand proud at the path I have chosen. Albeit risky and stressful at times, the entrepreneurial life seems like the right path for me.

Throughout my professional career, I have come across many roadblocks.

During my tenure at Macy’s Inc. in NYC, I never felt that I was contributing to the greater good. I managed a private label intimate apparel sleepwear brand where I constantly felt that the products we produced lacked purpose. They were poorly made and seemed superfluous. In addition, when I assumed the role of Green Warden under the direction of the COO, I felt squandered at my entrepreneurial endeavors to make the office more eco-friendly. I quickly learned of my desire to live and work in an environment that not only supported those efforts and interests but also celebrated them.

Once I moved to Colorado in 2008, I felt deeply connected to my new environment. I studied yoga and began to develop my community in a new town. Over the years, I held numerous roles just to get by and attempted to make my yoga teacher business work on a part-time basis. Yet, I always felt that I was being pulled in so many different directions and I couldn’t devote my time and attention to my offerings as a yoga teacher. I was spread too thin and never felt fully engaged when I was leading a group of yogis in the studio.

I assumed going back to school would help springboard me into a new career path. Attending business school at CU Boulder was tremendously valuable. I learned so much about finance, marketing and entrepreneurship during my two-year team. I was involved in anything and everything: venture capital competitions, prospective student ambassador program, outdoor industry club, business plan competitions, mentorship program…the list goes on. I figured a life in finance would get me places, help stipend my loss in income getting my MBA and fulfill my dreams. Yet, when it came time to find a job, I kept coming up short.

At the end of 2013, I took time to travel the Far East to gain some perspective. After spending 6 weeks traveling through Southeast Asia, I learned a lot about myself and what impact I wanted to have on the world. I discovered that I am equally passionate about the yoga practice and yoga as a business. I was determined to marry my two passions together in a sincere effort to elevate the yoga industry to the same level of respect and legitimacy as other industries in the world.

Upon my return to life Colorado, I explored numerous opportunities both in the yoga industry and in technology but those roles neither seemed to fulfill me in the same way entrepreneurship has.

I find work as a yoga teacher to be so rewarding. Like any yoga teacher, I hope to make yoga more accessible to the masses but as a businesswoman, I strive to create value in the yoga experience for both the student and the teacher. I feel so blessed to provide a full body and mind experience to a collective of dreamers, seekers and doers. Yoga students continue to impress me with their deep sense of curiosity and wonderment. I sincerely hope I can continue to inspire them to feel more fulfilled in their lives both in their practice and out in the world.

I am fully committed to my life as a yoga teacher and vow to create, and serve my community, this country and the world with the power of yoga. I look forward to our successes this year and beyond.

I respect the divinity within you, Namaste!

Most sincerely,

Denelle